While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute film The Camaro for sale in Birmingham MI , which was later revealed on TELEVISION and in movie theaters. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began work on brochures, direct mail and sales promotion products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new car, but did reveal that prices of 1967 Chevy Camaro for sale in Birmingham MI model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Business scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released utilizing the Panther name, Chevy’s many pushing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Birmingham MI by looking for classic car dealers.
Once inside dealers in most city locations, buyers were treated to not one however 3 Camaro designs. Chevy strove to provide their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The technique was an extension of the innovative technique used in Chevy’s nationwide ads which showed all 3 Camaro designs under a punch line, “Just how much Camaro you want depends on how much motorist you wish to be.”