While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Penn Run PA , which was later on shown on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly began work on brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Penn Run PA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched utilizing the Panther name, Chevy’s most pushing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Penn Run PA by looking for classic car dealers.
When inside car dealerships in most metro locations, buyers were alleviated to not one however three Camaro designs. Chevy made every effort to offer their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the innovative method utilized in Chevy’s nationwide advertisements which showed all 3 Camaro models under a punch line, “How much Camaro you want depends on how much driver you want to be.”