While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 practically every element of the car’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute movie The Camaro for sale in Guilford CT , which was later on shown on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began deal with brochures, direct mail and sales promotion products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new automobile, but did reveal that rates of 1967 Chevy Camaro for sale in Guilford CT design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s many pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Guilford CT by looking for classic car dealers.
Once inside car dealerships in many metro locations, buyers were treated to not one but 3 Camaro designs. Chevy strove to offer their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the imaginative approach used in Chevy’s nationwide advertisements which showed all three Camaro models under a punch line, “How much Camaro you want depends on how much driver you want to be.”