While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 practically every aspect of the automobile’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Great Falls VA , which was later shown on TELEVISION and in cinema. They likewise introduced ladies’s clothes called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away began deal with catalogs, direct-mail advertising and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives confessed no name had actually been picked for the new vehicle, but did reveal that prices of 1967 Chevy Camaro for sale in Great Falls VA design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Great Falls VA by looking for classic car dealers.
When inside car dealerships in the majority of metro locations, buyers were dealt with to not one but three Camaro models. Chevy made every effort to offer their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the creative technique utilized in Chevy’s national advertisements which revealed all three Camaro models under a tag line, “How much Camaro you want depends on how much driver you want to be.”