While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Richburg SC , which was later on revealed on TELEVISION and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started deal with brochures, direct-mail advertising and sales promotion products, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the brand-new vehicle, but did reveal that prices of 1967 Chevy Camaro for sale in Richburg SC design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s reported that Ford Motor Business researchers also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Richburg SC by looking for classic car dealers.
When inside dealers in the majority of metro areas, buyers were dealt with to not one but 3 Camaro designs. Chevy made every effort to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the innovative method used in Chevy’s national advertisements which showed all 3 Camaro models under a tag line, “Just how much Camaro you want depends on how much driver you want to be.”