While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Elk Point SD , which was later revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started work on catalogs, direct mail and sales promo products, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new car, but did reveal that prices of 1967 Chevy Camaro for sale in Elk Point SD model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers reportedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been launched using the Panther name, Chevy’s the majority of pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Elk Point SD by looking for classic car dealers.
Once inside dealerships in most metro areas, buyers were treated to not one but three Camaro designs. Chevy strove to provide their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the innovative technique used in Chevy’s nationwide ads which revealed all three Camaro designs under a punch line, “Just how much Camaro you want depends on how much driver you want to be.”