While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Ebensburg PA , which was later on shown on TELEVISION and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct mail and sales promo products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives confessed no name had actually been chosen for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Ebensburg PA design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business scientists also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s a lot of pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Ebensburg PA by looking for classic car dealers.
Once inside car dealerships in many city locations, purchasers were treated to not one but 3 Camaro models. Chevy strove to provide their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the innovative method used in Chevy’s nationwide advertisements which revealed all 3 Camaro designs under a tag line, “Just how much Camaro you want depends on how much driver you want to be.”