While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 practically every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Vail AZ , which was later on revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began deal with brochures, direct-mail advertising and sales promo products, together with print, outside and TV/radio advertising. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives confessed no name had been picked for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Vail AZ model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists apparently discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s a lot of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Vail AZ by looking for classic car dealers.
As soon as inside dealers in a lot of metro locations, buyers were treated to not one however 3 Camaro designs. Chevy made every effort to offer their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the innovative method used in Chevy’s national advertisements which revealed all 3 Camaro models under a tag line, “How much Camaro you desire depends on just how much motorist you want to be.”