While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Sturtevant WI , which was later on revealed on TELEVISION and in movie theaters. They also presented females’s clothes called the Camaro Collection as well as a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with brochures, direct mail and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been selected for the new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Sturtevant WI design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists apparently found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Sturtevant WI by looking for classic car dealers.
As soon as inside car dealerships in many metro locations, buyers were treated to not one but 3 Camaro designs. Chevy made every effort to offer their biggest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative technique used in Chevy’s national ads which showed all three Camaro designs under a punch line, “Just how much Camaro you desire depends upon how much driver you want to be.”