While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Stevenson MD , which was later on shown on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, right away started work on brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Stevenson MD design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s many pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Stevenson MD by looking for classic car dealers.
As soon as inside dealers in a lot of city areas, purchasers were alleviated to not one but 3 Camaro designs. Chevy made every effort to provide their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The technique was an extension of the innovative approach utilized in Chevy’s national advertisements which showed all 3 Camaro models under a tag line, “Just how much Camaro you want depends on how much driver you wish to be.”