While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 virtually every element of the vehicle’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Silverthorne CO , which was later on revealed on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct mail and sales promotion products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives confessed no name had actually been selected for the brand-new car, but did announce that rates of 1967 Chevy Camaro for sale in Silverthorne CO model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists apparently found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Silverthorne CO by looking for classic car dealers.
When inside car dealerships in most city areas, buyers were treated to not one but three Camaro models. Chevy strove to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative method utilized in Chevy’s nationwide ads which revealed all 3 Camaro models under a punch line, “Just how much Camaro you want depends upon how much motorist you wish to be.”