While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Prairie du Sac WI , which was later revealed on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct mail and sales promo materials, along with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives admitted no name had actually been selected for the new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Prairie du Sac WI design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been launched using the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Prairie du Sac WI by looking for classic car dealers.
Once inside dealers in many metro areas, purchasers were dealt with to not one however three Camaro models. Chevy strove to offer their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the creative approach utilized in Chevy’s national ads which showed all three Camaro models under a tag line, “How much Camaro you want depends on just how much driver you want to be.”