While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 virtually every aspect of the car’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Pittsfield ME , which was later revealed on TELEVISION and in movie theaters. They also introduced ladies’s clothes called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct mail and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had been selected for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Pittsfield ME model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had currently been released using the Panther name, Chevy’s most pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Pittsfield ME by looking for classic car dealers.
Once inside dealers in many city locations, buyers were treated to not one however 3 Camaro models. Chevy made every effort to supply their biggest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The technique was an extension of the innovative method utilized in Chevy’s national advertisements which showed all 3 Camaro models under a tag line, “How much Camaro you want depends on just how much motorist you want to be.”