While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Mount Olivet KY , which was later on shown on TELEVISION and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately began deal with brochures, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been selected for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Mount Olivet KY design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company researchers likewise found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Mount Olivet KY by looking for classic car dealers.
As soon as inside car dealerships in the majority of city locations, buyers were dealt with to not one but three Camaro models. Chevy made every effort to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the imaginative method utilized in Chevy’s nationwide ads which revealed all 3 Camaro models under a tag line, “How much Camaro you desire depends upon how much motorist you want to be.”