While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a vehicle they called the Panther.
All through the summer season of 1965 virtually every aspect of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in La Grange TX , which was later shown on TV and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promo products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the brand-new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in La Grange TX model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business scientists likewise discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s most pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in La Grange TX by looking for classic car dealers.
When inside dealers in most metro areas, purchasers were treated to not one but 3 Camaro models. Chevy strove to supply their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the imaginative approach utilized in Chevy’s nationwide advertisements which revealed all 3 Camaro designs under a punch line, “How much Camaro you desire depends on how much driver you wish to be.”