While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Independence CA , which was later shown on TV and in cinema. They also introduced females’s clothes called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with brochures, direct mail and sales promo products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Independence CA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business scientists also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released using the Panther name, Chevy’s most pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Independence CA by looking for classic car dealers.
As soon as inside dealerships in most metro locations, buyers were treated to not one but three Camaro models. Chevy made every effort to provide their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the innovative technique used in Chevy’s national advertisements which revealed all three Camaro designs under a tag line, “How much Camaro you want depends on just how much motorist you wish to be.”