While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 practically every aspect of the vehicle’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Hyattsville MD , which was later on shown on TELEVISION and in movie theaters. They also introduced females’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on catalogs, direct-mail advertising and sales promotion materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives confessed no name had actually been chosen for the new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Hyattsville MD design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Business scientists also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s a lot of pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Hyattsville MD by looking for classic car dealers.
When inside dealerships in the majority of city locations, buyers were alleviated to not one however 3 Camaro models. Chevy strove to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the creative technique used in Chevy’s nationwide advertisements which showed all 3 Camaro designs under a tag line, “How much Camaro you want depends upon how much driver you want to be.”