While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the car’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Funkstown MD , which was later shown on TV and in cinema. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct-mail advertising and sales promotion materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, but did announce that prices of 1967 Chevy Camaro for sale in Funkstown MD design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company scientists also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been launched using the Panther name, Chevy’s a lot of pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Funkstown MD by looking for classic car dealers.
As soon as inside dealers in the majority of metro locations, buyers were alleviated to not one however three Camaro models. Chevy made every effort to supply their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the creative technique used in Chevy’s national ads which revealed all three Camaro models under a punch line, “Just how much Camaro you want depends upon how much motorist you wish to be.”