While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Dundalk MD , which was later on shown on TV and in movie theaters. They also introduced ladies’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on brochures, direct mail and sales promotion products, along with print, outdoor and TV/radio advertising. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives confessed no name had been selected for the new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Dundalk MD design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM scientists apparently found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company researchers also found other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released using the Panther name, Chevy’s a lot of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Dundalk MD by looking for classic car dealers.
As soon as inside dealers in most metro locations, buyers were treated to not one but three Camaro designs. Chevy strove to provide their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The technique was an extension of the innovative method used in Chevy’s national ads which revealed all 3 Camaro models under a punch line, “Just how much Camaro you desire depends upon just how much motorist you wish to be.”