While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer season of 1965 essentially every element of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Clyde NC , which was later on shown on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct-mail advertising and sales promo products, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had been selected for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Clyde NC design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s most pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Clyde NC by looking for classic car dealers.
Once inside dealers in the majority of city locations, purchasers were dealt with to not one however three Camaro models. Chevy made every effort to supply their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the imaginative approach utilized in Chevy’s national advertisements which revealed all three Camaro models under a punch line, “How much Camaro you want depends upon just how much motorist you wish to be.”