While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Canoga Park CA , which was later revealed on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began deal with catalogs, direct-mail advertising and sales promo products, along with print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new car, but did reveal that prices of 1967 Chevy Camaro for sale in Canoga Park CA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine meaning, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company researchers likewise discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually currently been launched utilizing the Panther name, Chevy’s most pressing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Canoga Park CA by looking for classic car dealers.
When inside car dealerships in most metro areas, buyers were treated to not one but three Camaro models. Chevy made every effort to supply their biggest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative method used in Chevy’s nationwide advertisements which showed all 3 Camaro designs under a tag line, “Just how much Camaro you want depends on just how much driver you wish to be.”