While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Boyds MD , which was later on revealed on TELEVISION and in cinema. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began work on brochures, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Boyds MD design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released using the Panther name, Chevy’s many pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Boyds MD by looking for classic car dealers.
Once inside dealers in most metro locations, purchasers were dealt with to not one but 3 Camaro models. Chevy strove to offer their largest dealers with a base sport coupe, Camaro RS and a Camaro SS convertible. The tactic was an extension of the innovative approach used in Chevy’s national ads which showed all three Camaro designs under a tag line, “Just how much Camaro you want depends on just how much driver you want to be.”