While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy utilized the assets to produce a 30 -minute motion picture The Camaro for sale in Ashton MD , which was later on revealed on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started deal with catalogs, direct mail and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new vehicle, however did announce that prices of 1967 Chevy Camaro for sale in Ashton MD model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company scientists also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released using the Panther name, Chevy’s most pushing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Ashton MD by looking for classic car dealers.
Once inside dealers in the majority of metro areas, buyers were dealt with to not one but 3 Camaro models. Chevy made every effort to offer their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The method was an extension of the innovative technique utilized in Chevy’s national ads which showed all 3 Camaro models under a tag line, “How much Camaro you want depends upon just how much motorist you want to be.”