While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 essentially every element of the automobile’s design and advancement, from initial design sketches to clay models, was photographed and carefully documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in Aliso Viejo CA , which was later shown on TV and in movie theaters. They also presented females’s clothes called the Camaro Collection as well as a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on brochures, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Aliso Viejo CA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been released using the Panther name, Chevy’s a lot of pushing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Aliso Viejo CA by looking for classic car dealers.
When inside car dealerships in most metro areas, buyers were alleviated to not one however three Camaro models. Chevy made every effort to offer their largest dealerships with a base sport coupe, Camaro RS and a Camaro SS convertible. The strategy was an extension of the imaginative approach used in Chevy’s nationwide advertisements which revealed all three Camaro models under a punch line, “Just how much Camaro you want depends upon just how much driver you wish to be.”